You are the design editor of the publisher of the book. Suggest the most suitable cover for a teenage edition and give reasons for your choice. You may consider the book covers shown above or make up the whole thing yourself ;)

(from left to right: Random House 2004, Anchor Cananda 2004, Vintage 2003, Vintage 2004)

Hey Mike,

thank you really much for all the templates you sent to me. ‘The Curious Incident of the Dog in the Night-Time’ is a very successful book so we need a top-quality new edition. I am absolutely delighted with your first try. You know which one? It’s the three-colored board with grey for the streets, the partly chosen #ffecd1 used as the background texture and your gradient effect to illustrate all the flowing blood. I think this design is really the best of all you sent to me. The cover perfectly appeals to teenagers but I think we need one more version for parents and teachers – you know it is our task to attract both the older and the younger generation.


Please have another try at designing the template for the more serious cover. The bright orange is not a good choice and I think the contrast with the white text and the border is too strong. We need an easy picture of a dog – what do you think about that? I imagine a relatively dark cover in the style of Sherlock Holmes. Please think through my idea of using a poodle image. Then have a try with Photoshop and regulate the saturation to its lowest level, create a new layer and use the cloud rendering to create a mysterious atmosphere.


When everything is clear I wish you great ideas. I will send the two final versions to the market investigation so send them to me by no later than 4pm. I know you are tired but we definitively run out of time - hurry up!
All the best,
Chris.

(by Martin R.)



Dear publisher,

I write to give you my opinion about which of the four covers would be the best one for a teenager-edition of the book “The Curious Incident of the Dog in the Night-Time”. Of course all those covers are very nice. But not all of them are suitable for teenagers.


I think the cover of Random House would be the right one. It shows two elements that are very important in the story: the killed dog with three bloody bruises on the body which show that it was killed by a garden fork and red cars that symbolize Christopher’s good days. So the cover is linked to the content of the book.


It is also not too single-colored like the cover of Anchor Canada. The mix of brown, white and red looks very nice. Otherwise it would be boring for teenagers. The cover of Vintage from 2004 looks too childish and the one from 2003 seems too monotonous.


Most teenagers would likely prefer the cover by Random House. The front page should make teenagers want to read the book and I think it does.

Regards,
Christoph

(by Christoph)



My name is Lukas and I am 17 years old. I have read your book: ‘’The Curious Incident of the Dog in the Night-Time ’’. You made a cover for children and adults but not for teenagers. If I had to decide which one is the best to make an impression on teenagers I would choose the cover from ‘’Anchor Canada’’ publishers. It is the best version because we, in this case me as a teenager like most simple covers like this one. It has an adult touch but not too much. The cover does not show too much about the content and this makes it very curious to read. The dog lies down on the head which is a sign that he is not feeling well. We teenagers understand that in relation to the title.

(by Lukas)



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